Service page copywriting, FAQ content, and blog posts that rank on Google and get cited by AI tools. How to build long-term search authority for your trade and your market -- suburb by suburb.
ChatGPT names two or three businesses when it answers a recommendation query. Here's what it looks for, what to change on your site, and how to test whether it's working.
Most trades websites follow the same pattern. A logo at the top. A list of services. Maybe a photo of a truck or a crew on a roof. A phone number somewhere at the bottom. The owner looks at it and thinks it looks professional. Their customers look at it and leave. The problem is not the design, exactly. The problem is the audience. When most contractors build or commission a website, they're thinking about how it looks to them. Does it have their logo? Does it list everything
