SEO & Tech Insights

ChatGPT names two or three businesses when it answers a recommendation query. Here's what it looks for, what to change on your site, and how to test whether it's working.

Most trades websites follow the same pattern. A logo at the top. A list of services. Maybe a photo of a truck or a crew on a roof. A phone number somewhere at the bottom. The owner looks at it and thinks it looks professional. Their customers look at it and leave. The problem is not the design, exactly. The problem is the audience. When most contractors build or commission a website, they're thinking about how it looks to them. Does it have their logo? Does it list everything

We scored our own website on AI agent-readiness, then did the work to improve it. Here's what changed, what we added, and what it means for businesses that want to show up when someone asks an AI for a recommendation.

Most contractors have heard the term but aren't sure what a local SEO audit actually covers. Here's what a thorough one includes, and what you should expect to get at the end.

Showing up on Google used to be the whole game. Get ranked, get the call. That's still true. But it's not the whole story anymore. A lot of homeowners -- especially younger ones -- skip the search results page entirely now. They ask ChatGPT or Perplexity directly: "who's a good HVAC company near Avon?" They get a name back. Sometimes two or three. They call one of them. If your business isn't set up to show up in those answers, you're not in that conversation at all.

If you've ever Googled your own business and watched a competitor show up above you, you know the feeling. You've been around longer, your reviews are better, and your work is solid. So why are they ranking and you're not? Almost every time the answer is the same: Google knows your site exists, it just can't figure out what you do or where you do it. We break down the three fixes we make first on every new client audit.