Most trades websites follow the same pattern. A logo at the top. A list of services. Maybe a photo of a truck or a crew on a roof. A phone number somewhere at the bottom. The owner looks at it and thinks it looks professional. Their customers look at it and leave. The problem is not the design, exactly. The problem is the audience. When most contractors build or commission a website, they're thinking about how it looks to them. Does it have their logo? Does it list everything

Most contractors have heard the term but aren't sure what a local SEO audit actually covers. Here's what a thorough one includes, and what you should expect to get at the end.