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Showing up on Google used to be the whole game. Get ranked, get the call. That's still true. But it's not the whole story anymore. A lot of homeowners -- especially younger ones -- skip the search results page entirely now. They ask ChatGPT or Perplexity directly: "who's a good HVAC company near Avon?" They get a name back. Sometimes two or three. They call one of them. If your business isn't set up to show up in those answers, you're not in that conversation at all.

If you've ever Googled your own business and watched a competitor show up above you, you know the feeling. You've been around longer, your reviews are better, and your work is solid. So why are they ranking and you're not? Almost every time the answer is the same: Google knows your site exists, it just can't figure out what you do or where you do it. We break down the three fixes we make first on every new client audit.